The Big Rewards of Small Improvements

Improving customer engagement remains a hot button topic among marketers. However, if the email never arrives then the engagement discussion is completely moot. In this paper we explore the difference in deliverability between API driven cloud email providers and how that translates into $13 Billion dollars of money left on the table. We used 3rd party data to measure deliverability across the industry; our results include:

• Deliverability across providers based on 70 Million Records
• Cloud infrastructure providers ranked by their deliverability according to 3rd party data
• A short history of email deliverability
• How to quantify undelivered email

Don’t settle for the status quo when it comes to deliverability—there is a difference and it’s important you understand what that difference means monetarily and how that translates into improved engagement starting in the inbox.