Improving customer engagement remains a hot button topic among marketers. However, if the email never arrives then the engagement discussion is completely moot. In this paper we explore the difference in deliverability between API driven cloud email providers and how that translates into $13 Billion dollars of money left on the table. We used 3rd party data to measure deliverability across the industry; our results include:
Don’t settle for the status quo when it comes to deliverability—there is a difference and it’s important you understand what that difference means monetarily and how that translates into improved engagement starting in the inbox.
*Dell revenue based on 2013 data — pre-private equity buy-out of public entity.
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