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Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences continue to shift rapidly to digital channels, there is both a great challenge and opportunity to create a customer journey that is more personalized and engaging.
In this joint webinar from SparkPost and Novantas, we will explore the evolution to customer-level treatments within retail banking, the challenges of current processes, and how advanced segmentation can be applied to optimize the impact of your marketing efforts in customer acquisition.
You will hear:
Please start registering by filling out the form. For those who can’t attend our live session, we’ll provide a recording.
Director, Customer Success, SparkPost
Director of Product Marketing, Blueshift