The State of Transactional Email in 2018

Benchmark Report and Best Practices for Transactional Messages

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Start Sending Email in Minutes! We'll walk you through the simple integration process. With the SparkPost cloud email delivery service, you enjoy:

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  • Superior Deliverability: Experience an increase in engagement and higher revenue with deliverability rates that are the highest in the industry.
  • Real-Time Analytics: Get the clearest picture possible of what happens to your email with 42 real-time metrics.
  • Scalability: Are your email needs constantly changing? Our flexible pricing plan is designed to change with your business.
  • Comprehensive Documentation: Comprehensive APIs and client libraries get you integrated and running quickly with your web or mobile app.
  • Unrivaled Performance: You want fast? That's what we do. We are proven to have the fastest delivery and provide you with guaranteed burst rates and SLAs.
  • 24x7 Support: Stuck? Need assistance? We're available 24x7 to help you troubleshoot and manage any issues you may encounter.
  • Transactional Email Templates: Stay on-brand and on-message with an easy-to-use system that lets you personalize, manage and dynamically populate email templates.
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Flexible pricing that fits the way you send.

Try SparkPost for free and send 500 emails/month, no credit card required.

500
emails / month
Free
500 / free for testing and development
50,000
emails / month
$
20
EXTRA EMAILS:
$1.00 / thousand
100,000
emails / month
$
30
EXTRA EMAILS:
$0.85 / thousand
High Volume
Save on volumes of 5M / month and up
PREMIER

100,000
emails / month
$
75
EXTRA EMAILS:
$0.85 / thousand
PREMIER

250,000
emails / month
$
170
EXTRA EMAILS:
$0.70 / thousand
PREMIER

500,000
emails / month
$
290
EXTRA EMAILS:
$0.60 / thousand
PREMIER

1 Million
emails / month
$
525
EXTRA EMAILS:
$0.55 / thousand

* All Premier packages include a dedicated IP, automated IP warm-up, prioritized support, and more.

500
emails / month
Free
500 / free for testing and development
50,000
emails / month
$
20
EXTRA EMAILS:
$1.00 / thousand
100,000
emails / month
$
30
EXTRA EMAILS:
$0.85 / thousand
High Volume
Save on volumes of 5M / month and up
PREMIER

100,000
emails / month
$
75
EXTRA EMAILS:
$0.85 / thousand
PREMIER

250,000
emails / month
$
170
EXTRA EMAILS:
$0.70 / thousand
PREMIER

500,000
emails / month
$
290
EXTRA EMAILS:
$0.60 / thousand
PREMIER

1 Million
emails / month
$
525
EXTRA EMAILS:
$0.55 / thousand

* All Premier packages include a dedicated IP, automated IP warm-up, prioritized support, and more.

Not quite ready to make the switch, but want to stay on top of industry best practices?

cash bundle

Yield big rewards with small improvements

Explore the impact on revenue of choosing the right email provider.

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laptop with graduation cap

Email Best Practices 101

Discover 15 proven tatics for boosting deliverability and engagement.

Download Now
Puzzle Pieces

Shared vs Dedicated Email Environments

Understand the business impact of using a dedicated IP versus a shared address.

Get The Guide
cash bundle

Yield big rewards with small improvements

Explore the impact on revenue of choosing the right email provider.

Learn More
laptop with graduation cap

Email Best Practices 101

Discover 15 proven tatics for boosting deliverability and engagement.

Download Now
Puzzle Pieces

Shared vs Dedicated Email Environments

Understand the business impact of using a dedicated IP versus a shared address.

Get The Guide
cash bundle

Yield big rewards with small improvements

Explore the impact on revenue of choosing the right email provider.

Learn More
laptop with graduation cap

Email Best Practices 101

Discover 15 proven tatics for boosting deliverability and engagement.

Download Now
Puzzle Pieces

Shared vs Dedicated Email Environments

Understand the business impact of using a dedicated IP versus a shared address.

Get The Guide

Join Us: Tuesday, May 15th at 1pm ET/10am PT

Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel, SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.

Join us for this educational webinar, where our researchers/panelists will go over the key findings of the benchmark report to:

  • Provide an overview of transactional email and its most common uses today
  • Describe both the opportunities and challenges businesses face in their efforts
  • Discuss the implications of these findings in the broader context of customer communications in the time of privacy concerns and regulations like GDPR
  • Offer best practices on the strategy and implementation of transactional email

Presented by:

  • Brent Sleeper, Senior Manager of Product and Content Marketing, SparkPost
  • Atri Chatterjee, Founder & President, CerebralAction Inc.

Want to take us for a test drive?

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Presented by

Presenter One

Brent Sleeper

Senior Manager of Product and Content Marketing, SparkPost


Presenter Two

Arti Chatterjee

Founder & President, CerebralAction Inc.

Presenter Three


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