The 2020 Transactional Email Benchmark Report

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The 2020 Transactional Email Benchmark Report

Opportunity Knocks

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Start Sending Email in Minutes! We'll walk you through the simple integration process. With the SparkPost cloud email delivery service, you enjoy:

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  • Superior Deliverability: Experience an increase in engagement and higher revenue with deliverability rates that are the highest in the industry.
  • Real-Time Analytics: Get the clearest picture possible of what happens to your email with 42 real-time metrics.
  • Scalability: Are your email needs constantly changing? Our flexible pricing plan is designed to change with your business.
  • Comprehensive Documentation: Comprehensive APIs and client libraries get you integrated and running quickly with your web or mobile app.
  • Unrivaled Performance: You want fast? That's what we do. We are proven to have the fastest delivery and provide you with guaranteed burst rates and SLAs.
  • 24x7 Support: Stuck? Need assistance? We're available 24x7 to help you troubleshoot and manage any issues you may encounter.
  • Transactional Email Templates: Stay on-brand and on-message with an easy-to-use system that lets you personalize, manage and dynamically populate email templates.
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Flexible pricing that fits the way you send.

Try SparkPost for free and send 500 emails/month, no credit card required.

500
emails / month
Free
500 / free for testing and development
50,000
emails / month
$
20
EXTRA EMAILS:
$1.00 / thousand
100,000
emails / month
$
30
EXTRA EMAILS:
$0.85 / thousand
High Volume
Save on volumes of 5M / month and up
PREMIER

100,000
emails / month
$
75
EXTRA EMAILS:
$0.85 / thousand
PREMIER

250,000
emails / month
$
170
EXTRA EMAILS:
$0.70 / thousand
PREMIER

500,000
emails / month
$
290
EXTRA EMAILS:
$0.60 / thousand
PREMIER

1 Million
emails / month
$
525
EXTRA EMAILS:
$0.55 / thousand

* All Premier packages include a dedicated IP, automated IP warm-up, prioritized support, and more.

500
emails / month
Free
500 / free for testing and development
50,000
emails / month
$
20
EXTRA EMAILS:
$1.00 / thousand
100,000
emails / month
$
30
EXTRA EMAILS:
$0.85 / thousand
High Volume
Save on volumes of 5M / month and up
PREMIER

100,000
emails / month
$
75
EXTRA EMAILS:
$0.85 / thousand
PREMIER

250,000
emails / month
$
170
EXTRA EMAILS:
$0.70 / thousand
PREMIER

500,000
emails / month
$
290
EXTRA EMAILS:
$0.60 / thousand
PREMIER

1 Million
emails / month
$
525
EXTRA EMAILS:
$0.55 / thousand

* All Premier packages include a dedicated IP, automated IP warm-up, prioritized support, and more.

Not quite ready to make the switch, but want to stay on top of industry best practices?

cash bundle

Yield big rewards with small improvements

Explore the impact on revenue of choosing the right email provider.

Learn More
laptop with graduation cap

Email Best Practices 101

Discover 15 proven tatics for boosting deliverability and engagement.

Download Now
Puzzle Pieces

Shared vs Dedicated Email Environments

Understand the business impact of using a dedicated IP versus a shared address.

Get The Guide
cash bundle

Yield big rewards with small improvements

Explore the impact on revenue of choosing the right email provider.

Learn More
laptop with graduation cap
Puzzle Pieces

Shared vs Dedicated Email Environments

Understand the business impact of using a dedicated IP versus a shared address.

Get The Guide
cash bundle

Yield big rewards with small improvements

Explore the impact on revenue of choosing the right email provider.

Learn More
laptop with graduation cap

Email Best Practices 101

Discover 15 proven tatics for boosting deliverability and engagement.

Download Now
Puzzle Pieces

Shared vs Dedicated Email Environments

Understand the business impact of using a dedicated IP versus a shared address.

Get The Guide

Opportunity Knocks

Most savvy businesses know by now that email isn’t going anywhere. Not only is it not going anywhere, volumes continue to steadily increase as trendier marketing practices fizzle out, and stakeholders struggle to prove ROI of other channels. Consequently, as customer engagement and the importance of lifetime value continue to drive business decisions, it’s more important than ever the communications customers are receiving are personalized, relevant and timely to their specific needs.

For the 2020 benchmark report, we surveyed more than 300 senior professionals tasked with managing transactional emails for their companies (both large and small) across a variety of industries. The report covers where senders and email marketers are still having trouble with their email programs, and provides tips and strategies to improve engagement with data and analytics.

In this report you’ll learn:

  • Why email authentication is a no-brainer
  • The value of developing synergy between technical and marketing teams
  • The huge missed opportunity that lies within A/B Testing

Want to take us for a test drive?

Send up to 10,000 emails / month for free

sign up now

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